J Balvin

J Balvin, born José Álvaro Osorio Balvín in Medellín, Colombia, is a leading voice in modern reggaeton. Pairing infectious rhythms with bold visuals, he helped bring Latin urban music to audiences worldwide with hits like 'Ginza', 'Mi Gente' and I Like It'. Albums such as 'Energía', 'Vibras' and 'Colores' showcase his range, while collaborations across genres have expanded his global reach. His music moves between reggaeton, Latin pop and global sounds. With a sound that crosses borders and genres, Balvin continues to shape the global sound of Latin music.